The ideal blog post length is between 1,500 to 2,500 words. This is a great metric to hit if you want to cover a topic in depth and provide valuable information to readers and website visitors.

But is this true across all industries and content types?

As a B2B SaaS brand, you know that this industry requires certain types of blog posts to truly connect with customers and convince them to buy your SaaS tool.

Keep reading to find out the best length for different content types for your SaaS blog.

How Long Should Your Blog Post Be for B2B SaaS?

Why Blog Post Length Matters

Blog post length matters because you need to be sure you’re satisfying user search intent with each post.

When deciding the length of your blog post, you must consider the needs of your audience when they enter a particular search query into Google. 

Are they looking for a long list of product comparisons for a bottom of funnel-style blog post? Or do they need a quick answer to a how-to question about your software?

Blog post length depends on the information your audience is looking for and the other results for the query in Google. Both of these pieces of information should inform how long your blog post needs to be so you can fully and accurately answer your users’ questions. 

How to Determine User Search Intent

If you’re stuck on what users are looking for when they type a search phrase, here are some ways you can determine what type of article you can write:

Go Directly to Google

The first thing you should do before determining the ideal length of your blog post is type the question you’re answering in your post into Google.

Use the search results to find out what users are looking for. 

Are the results lists? How-to articles? Case studies or use studies?

Use a SERP Scraping Tool Like Thruuu

Tools that scrape the SERP can give you valuable information about the type of post you need to write, including word count.

You can get tools like this that gather data about search results like word count, number of H2s, number of images, and more with a purchase of a traditional SEO tool like Surfer SEO or for way cheaper with something like Thruuu.

I personally love Thruuu because they easily organize all the information you need to know about the type of post you need to write AND help you create a content brief.

Using Thruuu can help you determine the length of the blog post you should target and how in-depth users expect you to go with your topic.

Analyze User Intent With Semrush

One of my favorite things about Semrush is its ability to analyze user intent.

They have a color-coded system that shows you if the user wants an article that’s informational, transactional, commercial, or navigational.

Knowing this information is critical when deciding how long your blog post should be.

You’ll be able to use this feature to decide what type of content you need, which should inform your content’s length.

The Best Blog Post Length For Different Types of B2B SaaS Content

B2B SaaS brands require specific types of content to connect with users, convert website visitors to customers, and upsell higher pricing tiers to current subscribers.

But how long should each content type be?

Here are some common content types for B2B SaaS blogs and how long they should be:

Announcement Posts

Why do you need announcement posts on your SaaS blog?

People need to know about updates, whether you’re fixing bugs in your tool, adding new features, or raising your pricing (good luck to you on that one).

Users want to know that their concerns are being addressed, so you can help them out with short announcement posts. 

The ideal length for an announcement post is between 400-600 words.

Need some more ideas for what to write about in your announcement posts?

Here are some ideas to get you started:

• Bug fixes
• Software updates
• New support features (like a new Facebook group, etc.)
• Looking for guest posters for your blog
• Changing prices
• Adding new features 

How-To Posts

How-to posts and guides are great for showing users how to use your SaaS to solve common problems in your industry.

Guides can serve as evergreen content that boosts search engine authority and builds trust of your brand.

A good how-to post or guide should be between 1,500-2,500 words. 

The Trello blog has some great examples of how-to articles where they show how to boost your productivity using their tool.

Demo Articles 

Demo articles are articles that explain how your tool works. This type of article is best for nurturing warm leads by showing them how the features of your SaaS can help them.

These articles can be shorter at 500-1,000 words because they should incorporate multimedia elements to be effective.

Embedding video instructions and showing how users can use your SaaS for specific problems can really improve your demo articles while also boosting your time-on-page and reducing bounce rates, which is great for SEO.

Demo articles are helpful for users who are closer to the bottom of the funnel and almost ready to buy. A well-constructed demo article that clearly demonstrates your tool’s value is critical at this stage of the buyer journey.

Informational Articles

You should also include articles on your blog that target customers at the beginning of the buyer journey.

Informational articles can target long-tail keywords relevant to your industry and tool that introduce readers to the benefits of your SaaS. 

You can use informational articles to boost your search engine authority and use them as linkable assets that link to other content types that target users at other points in the buyer journey. 

To craft a helpful informational article, you should aim for a word count of 1,000 to 1,500 words.

For examples of this type of article, definitely check out MailChimp’s blog, which features some killer articles for business owners.

Case Studies

If you’re a B2B SaaS company, you already know how crucial case studies are to scaling your business.

With a case study, you can show how a particular customer used your SaaS to scale their own business and demonstrate the type of results your tool can bring to customers.

Case studies are one of the most trusted content types for B2B businesses because of their reliance on real customers’ experiences. 

When you’re writing a case study, you want to make sure to clearly show how your product helped a client. 

To do this, you should aim for a word count of between 500-1,000 words. Some case studies may need to be longer, but remember that the goal is establishing trust with your audience and you want to put as much care into crafting your case study as possible.

Final Thoughts: Why Content Length for B2B SaaS Blogs Matters

To connect with customers and position your SaaS as the perfect solution, you need to create in-depth, helpful content.

If you want to cover your topic effectively, meeting a word count goal of between 1,500-2,500 words is ideal.

When you’re planning your blog post, you’ll need to keep your content strategy and business goals in mind.

Understanding your audience’s needs and user intent is also key when drafting your posts. 

Answering your audience’s questions and providing truly helpful content is the best way to build trust and authority with your brand and get more sales.

When your audience sees how your SaaS can help them in the real world, they’ll be much more likely to get a paid subscription and even purchase higher subscription tiers in the future.

Make sure to focus on helping the user when determining the length of your B2B SaaS blog post, and SEO wins will follow.