Company name protected for privacy

Client Background

The company is a local home services business offering whole-house transformation from property purchase to transforming buildings via renovations.

Challenge

Despite having a digital presence, the company faced challenges in terms of SEO. They were not ranking for their desired keywords, and their website experienced lackluster organic traffic. This hindered their online visibility.

Objectives

They aimed to leverage organic search to drive more traffic to their website.

Approach

Technical & Content Audit: Using Screaming Frog, a comprehensive audit was conducted to pinpoint content and technical SEO issues, including duplicate or thin content, missing H1 tags, missing meta descriptions, and redirect chains.

Keyword Research: Using industry-leading tools, Ahrefs and SEMrush, I identified lucrative keywords that aligned with their objectives to improve current content. 

On-Page Optimization: Enhanced existing content with the newly identified keywords and improved overall content quality and relevance. This involved not just keyword insertion, but a strategic reimagining of content presentation and flow.

Technical SEO Fixes: Rectified the robots.txt file, which had previously blocked many vital pages from being indexed. This opened up a slew of pages to search engine crawlers, enhancing the site’s visibility. Strategic internal linking was also implemented, removing any orphan pages and increasing crawlability.

Image Optimization: Compressed images to boost site speed, incorporated alt tags for SEO and accessibility, and repaired any broken images.

Implementation

The strategies were meticulously executed over a span of 6 months, ensuring each step was tailored to the company’s unique business goals and audience.

Results

Traffic Surge: The website witnessed a 32% increase in organic traffic, despite having limited content and no budget. Search impressions also increased by 180%, and the website also landed a few spots in AI overviews.

Set Up For SEO Success: By implementing foundational SEO updates, the company was set up to gain more organic traffic through the next phase of the process (keyword research and content creation). 

Conclusion

This SEO campaign exemplified how a targeted, comprehensive approach could revamp a brand’s online presence. By addressing foundational issues and focusing on high-impact areas, the company not only increased their visibility but also set up the rest of the campaign for success.