5 years of SEO strategy. 10+ years of WordPress. I help businesses get found on all platforms through research and data-backed strategies, not just vibes.
Get in touch →SEO isn't just finding keywords people are searching for. It's finding out why people are searching and understanding pain points that will help you create more relevant, clickable content.
SEO isn't just content. It's schema, knowing what to index and not index, understanding how to fix website errors, and knowing what makes a website mobile-friendly and accessible across devices.
Patience is one of the most important traits an SEO professional needs. SEO doesn't happen overnight, so you need to remain calm and wait to see how your strategy performs.
SEO isn't about vibes. It's examining keyword data, looking at what's performing well and building content around it, and using the numbers to validate your strategy.
Portfolio
I love having a role where I get to do something different every day. I enjoy trying new things whether that’s a new software or type of content. I love learning about new software, technologies, and industries.
I was born with the “how hard can it be” gene. I’ve never met a problem I couldn’t find a solution for and use my love of learning to find innovative solutions. I’m willing to try anything once if it contributes to a business’ growth goals.
I believe that feedback is essential for growth and improvement. I actively seek out constructive criticism and use it to refine my skills and approach. I'm always eager to learn from others' perspectives and incorporate new ideas into my work. My love of learning encourages me to be open minded when receiving feedback and take it on with a positive attitude.
With a Masters of Library and Information Science, I have a strong background in research. This allows me to create in-depth, detailed content about topics across industries. Due to my experience working with the public in libraries, I have strong abilities in breaking down complex topics for different audiences. I am also skilled in finding accurate, up to date information across industries.
10+ years building and optimizing WordPress sites means I can move fast without breaking things.
My background working in libraries has helped me relate to many different audiences and exercise a high level of empathy in my content. I am able to look at customer problems from a variety of different angles and create content that resonates. My relatable writing style is what helped me grow a following of over 2,000 across platforms for my blog Cotton Candy Book Witch and gain over 100 natural backlinks.
I have a proven ability to create content at scale. One of my major freelance projects involved creating over 50 blog posts over the course of 3 months. I am able to create large amounts of content while maintaining quality and aligning the content with brand goals.