This is a pillar page for a fictional Google Business Profile management tool. The goal of this page is to give a high-level intro to the topic of GBPs. Bullet points listed under categories would link out to articles/more in-depth guides.

Google Business Profiles 101:

SurfLocal is a Google Business Profile management tool that boosts your business’ visibility and online reputation. Here are our best guides to learn about Google Business Profiles and how they can help you grow. Let’s get started!

Want to learn more? Subscribe to get a free 5-day GBP course.

Google Business Profile Topics:

This page will include resources for 7 main categories. You can click to jump to a specific section, or scroll down to check out all our articles.

Google Business Profile Basics

These guides will help you if you’re completely new to GBPs. You can use them to learn how they can grow your business.

• What is a Google Business Profile?
• How to Claim & Verify Your Google Business Profile
• What’s the Difference Between Google Business Profile, Google Maps, and Google Search?
• How To Access Your Google Business Profile
• How Do I Edit My Google Business Profile?
• Do I Need A Website If I Have A Google Business Profile?
• 7 Benefits of Using Google Business Profile for Small Businesses
• 8 Benefits of Using Google Business Profile for Multi-Location Businesses

How To Optimize Your Google Business Profile

These tips will teach you how to optimize your GBP so your business shows up when people search on Google.

• 10 Google Business Profile Tips Agencies Won’t Tell You
• This is What an Optimized Google Business Profile Looks Like
• Google Business Profile Optimization Checklist
• How To Use Keywords In Google Business Profiles (Without Getting Flagged By Google)
• How to Use Photos, Posts, and Q&As to Improve Your Ranking

Reputation Management

These articles will tell you how to maintain a good reputation with customers online. 

• How To Get More Google Reviews
• Should You Respond To Negative Google Reviews? Here’s How To Do It
• How To Use SurfLocal To Manage Reviews
• How Reviews Impact Local SEO

Google Business Profile Management For Specific Businesses

Want to know how to manage your specific business type? Check out these in-depth guides for franchises, small businesses, and retail stores.

• Google Business Profile Management For Restaurants
• Google Business Profile Management For Multi-Location Businesses
• Best Practices for Google Business Profile Management for Franchises
• Google Business Profile Tips For Bakeries
• Top 10 Tips for Google Business Profile for Dentists
• How Laundromats Can Use Google Business Profile 
• How To Manage Listing Information For Businesses For Multiple Locations
• Why Your Law Firm Needs a Google Business Profile

Troubleshooting Google Business Profile

Use these guides if you’re having technical issues with your Google Business Profile

• What To Do If Your GBP Keeps Getting Rejected
• How to Recover A Suspended Google Business Profile
• How to Verify Your Address on Google Business Profile

Google Business Profile Tools

To manage your GBP and online reputation effectively, you’ll need tools to keep things streamlined and avoid headaches. These tools will help you manage your GBP without getting overwhelmed.

• The Best Google Business Profile Tools
• SurfLocal vs. Yext
• SurfLocal vs. GMB Briefcase
• SurfLocal vs GMB Spy
• SEMrush Listing Management Alternatives
• 20 Tips and Tricks for Google Business Profile
• 24 Best Local SEO Software
• Franchise Business Toolkit: Best Apps 
• GBP Software Comparison
• What To Look For In Google Business Profile Management Tools
• 15 Best SEO Tools For Multi-Location Businesses

The State Of Google Business Profile

It’s hard to keep up with Google updates and news, so here are some of the most important things your business should know:

• Do I Need A Google Business Profile In 2025?
• How AI Is Impacting Local SEO
• The Benefits of Google Business Profile
• 10 Best SEO Tips for Local Businesses In 2025
• Google Business Profile Updates To Know This Year

Getting Started With Local SEO

Want to get more customers through Google? Here are some guides to get you started.

• The Ultimate Guide To Local SEO 
• A Step-By-Step Guide To Managing Your Google Business Profile